• Scale: Over 8.4 million sq. ft. of planned mixed-use space across 10 acres.
  • Capital Plan: Approximately $3.7+ billion in total construction value across three phases.
  • Program Mix: 2,330 condominium units, 950 hotel keys, 600,000 sq. ft. of office/flex, 200,000 sq. ft. of data center, and 80,000 sq. ft. of conference facilities.
  • Connectivity: Direct access to I-20, I-75, I-85 and ~200 yards from the Garnett MARTA Rapid Rail Station.
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The Vision: A Dynamic Creative Hub

Unlocking Atlanta’s Potential: A Vision for a Dynamic Creative Hub

Forge Atlanta is a high-density, adaptive re-use ecosystem master-planned by NELSON Worldwide, leveraging Atlanta’s highest-density zoning     (SPI-1_SA1) to build a pedestrian-oriented district integrated into South Downtown.

Designed for the Creative Community—technology, media, entertainment, design, research, and entrepreneurial ventures—the development merges premium residences, cutting-edge commercial space, data infrastructure, cultural experiences, and open-air gathering spaces into one cohesive environment.

Residential

2,330 luxury condominium units across five towers.

Commercial & Technology

600,000 sq. ft. office/flex + 200,000 sq. ft. data center.

Hospitality & Meetings

950 hotel keys + 80,000 sq. ft. of event and conference space.

Lifestyle & Culture

50,000 sq. ft. entertainment • 40,000 sq. ft. restaurants • 30,000 sq. ft. retail • 20,000 sq. ft. cultural center • 30,000+ sq. ft. plaza.

Location & Strategic Advantages

Unparalleled Strategic Advantages in Atlanta’s
“Ring of Fire”

Positioned at Ted Turner Dr. and Whitehall St., Forge Atlanta sits within a powerful one-mile development corridor surrounded by Centennial Yards, Mercedes-Benz Stadium, State Farm Arena, Castleberry Hill, and the heart of South Downtown.

Prime 10.01-Acre Site

High-density zoning • 200,000 sq. ft. existing structures for adaptive re-use.

Transit & Connectivity

200 yards to Garnett MARTA • 10–15 minutes to ATL Airport • Immediate access to I-20, I-75, I-85.

Digital Infrastructure

Within Southeast fiber backbone • Dual AT&T & Comcast circuits • Under 1 mile to 56 Marietta internet hub.

Investment Overview

Invest in Atlanta’s Future:
Strong Fundamentals & Competitive Returns

Forge Atlanta combines large-scale urban redevelopment with institutional-grade governance and transparent reporting.

Financial Highlights:

  • Total Development Cost: $3.77B
  • Total Profit: $4.57B
  • ROI: 121%
  • IRR: 14.31%
  • Equity Multiple: 2.82x

Phase I Snapshot

  • 300-key hotel
  • 600 condominium units
  • 30,000 sq. ft. conference center
  • 80,000 sq. ft. restaurants, retail & entertainment
  • 87,000+ sq. ft. green/common spaces
  • 1,600 parking spaces

Risk Management:

  • Entitlements & approvals secured
  • Construction cost monitoring
  • Phased development strategy
RESIDENTIAL PREVIEW

Elevated Urban Living in Atlanta’s Creative District

Forge Atlanta’s Phase I residential tower introduces 600 premium residences featuring floor-to-ceiling glass, skyline views, luxury amenities, and direct access to a world-class mixed-use environment.

Forge Atlanta

Financial Highlights:

  • 1 Bedroom: Ideal for professionals & investors
  • 2 Bedroom: Designed for couples, families, and executives
  • 3 Bedroom & Penthouse: Panoramic views & signature layouts

Price Range:

  • $750,000 to $2.4M+